matter of form

Matter Of Form Celebrates 10 Year Anniversary

Category: News
18 Oct 2019
Read time: 5 MIN
Written By
MOF Team
MOF Team

The evening was a brilliant success -  Anant (Founder & CEO) & Fred (COO) reminisced on the dubious beginnings of Matter Of Form funded by Anant’s DJing, Fred’s welcome to the fold with an introduction at Glastonbury Festival ten years ago and their shared spirit for entrepreneurship.



Reflecting on the journey, Anant and Fred humoured the audience through the more dramatic moments of Matter Of Form’s existence over the years and thanked those who have played a part in the agency’s success and development (as well as for putting up with them!)

As the evening progressed, Anant took to the decks while guests took to the dance floor to bust out their moves. We also welcomed the brilliant celebrity magician Pete Heat to entertain guests with his sleight of hand and awe-inspiring tricks, leaving many amazed.

“I think I speak for all of us here when I say it was the best party we’ve attended as BAB, and probably one of the best parties we’ve attended in recent days period. I’ve witnessed dance moves the likes of which I may never see again. We felt so welcomed, and it’s clear to us that you have a uniquely warm atmosphere within Matter Of Form.” Veronica Glab, British American Business.

I snuck off to get a train so didn't get to say bye to everyone but it was great to meet you all. Great speeches too! Made me want to come and work for you... If you ever have a vacancy for a really tall magician I'm your man.” Pete The Heat.

We would like to thank everyone who came along to help us celebrate. We were thrilled to hit ten, reflect on the past and look to the future over plenty of drinks, delicious canapés, music and good company...  

After all, in dog years we’re adults now!

Sign up to our newsletter to receive our upcoming article ‘Looking Forward, Looking Back’ to reflect on our learnings as an agency over the last 10 years.

About Matter of Form Group
Established in 2018, the Matter Of Form Group is a collection of four award-winning agencies united and bound together by a common set of ideas and values centred around the mantra ‘Make Change Effective’.

The group consists of Matter Of Form, FORM Commerce, Diffusion Digital and Experience Haus with clients spanning the property and real estate, retail, travel and hospitality, wellness, lifestyle, third sector, B2B sectors and beyond. Some of these brands include Aman Resorts, Belmond, Cadogan Estates, Corbin and King, Landmark Properties, Mary Katrantzou, Monique Lhuillier, Shanghai Tang, Shangri-La, The Rug Company, UNICEF, World Economic Forum, Karen Millen, Breitling, Savitri Foundation, Joel Robuchon, Lindblad Expeditions, The Collective, The School of Life & Thanos Hotel Group.

If you’d like to discuss how the Matter Of Form Group partner to provide strategic design and tech services, please get in touch via to arrange a time to speak with our team of consultants or visit Press and Media enquiries, please contact Emma Blackmore, Group Marketing Director:

MOF Team

Published by MOF Team

We are a London-based Brand & Experience Design Agency delivering second-to-none experiences for forward-thinking luxury brands with something to say.