08 September 2017 | MOF Team
We have been nominated for our work with the Affordable Art Fair and Parka London in the “Best Retail Website” category and for "Agency of the Year". The Dadi's are one of the UK’s most prestigious digital awards, celebrating excellence in the field.
The Affordable Arts Fair (AFF) has been a particularly innovative project - transforming a global events business into one of global retail. The project pushed boundaries in the purchasing of high value items online. The output was a convergence of service design, digital product development and best in class eCommerce. We are exceptionally proud of our work with AFF which has seen a significant boost to the business with a 350% month on month increase in online sales.
Parka also showcases exceptional craft from both a creative and a technical perspective. We elevated the brand, helping refine the overall creative direction and designed one of the first Magento 2 websites to launch commercially. The site has already received industry recognition for its exceptional design and usability by Awwwards and was shortlisted for an eCommerce Award for “Best Redesign”. The success of Parka’s new direction was further highlighted with a 649% increase in online sales.
We are looking forward to the winners being announced on the 19th October.