We always take the time upfront to understand history – what makes a brand special and how can its past inform its future.
The MOF team spoke to general managers and customers globally. These nuggets uncovered an eccentricity that inspired the editorial and art direction. Meanwhile, the UX team used MOF’s black book to recruit an HNW cohort, to stress test booking funnels and other business-critical customer journeys. The design team created unique luggage tag motifs and brand materials for each destination, each of which had a distinct style but sat within a common design framework.
Our dev team brought it together, getting design and content into a browser to ensure we could re-adjust the overall aesthetic; connecting conceptual thinking with the practical detail.
We always take the time upfront to understand history – what makes a brand special and how can its past inform its future.
The MOF team spoke to general managers and customers globally. These nuggets uncovered an eccentricity that inspired the editorial and art direction. Meanwhile, the UX team used MOF’s black book to recruit an HNW cohort, to stress test booking funnels and other business-critical customer journeys. The design team created unique luggage tag motifs and brand materials for each destination, each of which had a distinct style but sat within a common design framework.
Our dev team brought it together, getting design and content into a browser to ensure we could re-adjust the overall aesthetic; connecting conceptual thinking with the practical detail.