Rebranding a Contemporary Collection Through Authentic Stories
Campaigns & Content
With a portfolio of remarkable hotels across the Indian Ocean, Europe, Middle East & Asia Pacific, LUX* Resorts & Hotels has spent the decade since their founding challenging the status quo. Rewriting the rules of convention in luxury hospitality to embody the belief that every moment in life is worth celebrating.
Having proved themselves beyond the disruptive challenger brand they were initially, LUX* needed to elevate their identity to match their success and place in both the industry and in the minds of luxury travellers.
Our partnership began with personality definition — reflective of the brand as it is now — then translated into a large-scale campaign around three selected resorts from the collection to further their ‘Celebrating Life’ messaging and solidify LUX* as a leading luxury brand in a category of their own.
A Category of One
Extraordinary But True To Life