Knight Frank

Embedding into a partnership model to deliver ‘through the line’ marketing.

Helping Knight Frank deliver marketing at speed, progressively internalising capabilities into a high-velocity in-house studio.

Engagement

2019 - Present

The Challenge

Knight Frank, founded in London in 1896, is one of the world's largest global property consultancies. Together with its New York affiliate, Newmark Knight Frank, its global network encompasses 500 offices in 60 territories.

Knight Frank approached Matter of Form to set up and manage an internal creative studio at its London head office that would enable them to shift from a completely unmanaged and quickly growing roster of hundreds of agencies to a centralised in-house team.

The solution needed to deliver multichannel projects and campaigns for digital, OOH and experiential at high velocity, without compromising on the exceptional quality that Knight Frank is known for.

"Our specific business challenges were rigorously dissected and they helped us build a creative studio that has completely transformed the design process for the company. MOF delivered a solution that would deliver multichannel projects without compromising on quality."

Simon Leadbetter Group Head of Marketing, Communications & Digital, Knight Frank

Innovate

Managing stakeholders across the partnership was a key challenge: in a competitive, sales-driven culture, we needed to take an authoritative and direct project management approach to establish clear priorities based on objective criteria. We quickly defined creative principles that would help manage subjective feedback across the partnership and create a cohesive output across all the materials, embedding new processes across the business within a matter of weeks. We were seconded into the business and began an internal hiring programme, delivering inspiring cultural momentum for the marketing team and completely reimagining the design process for the business.

The Results

We built an in-house creative studio from the ground up in three months, equipping the team with the processes and skills to produce exceptional design work in a fast-paced environment without compromising on quality.