Delivering digital commerce, new services and brand positioning for Banham Security.
2018 - 2020
Banham has been the go-to name for security solutions since it was established in London nearly a century ago. The family-owned firm, now in its fourth generation, provides a multitude of high-quality, innovative security services and products for home and business, but it lacked the digital competency to effectively communicate this, justify the price point and stay relevant in today’s market.
The brand, while well-regarded, was outdated, and the marketing approach had been based on fear-mongering. In a market where digital-first brands like Nest are on the rise, and with Amazon looming large with innovations in last-mile delivery and secure home access, Banham needed to underline the value of its human-centred security services; effectively communicate the power of its more innovative products; and completely modernise the brand while remaining true to its roots.