Digitising Lindblad’s DNA
Lindblad Expeditions (NASDAQ: LIND) connect curious travellers with some of the most far-reaching cruises in the world – both geographically and spiritually. And with a hundred itineraries across seven continents, discovery is there for the taking.
They needed to optimise the guest experience through a long booking cycle, (often a year between reservation and arrival) to inspire conversion, engagement and loyalty.
To do so, we embarked on a multi-million dollar enterprise which included a teamwide co-location to New York as well as significant time spent with Sven Lindblad to capture the spirit and vision of the business, its heritage and founding principles.
The result was a fully synthesised CX map, flexible and iterative enough to adapt to the business year-on-year; a dynamic and interactive digital platform complete with over 10,000 refactored content pages; an on-board app to connect guests with dedicated National Geographic photographers and essential info; a B2B sales portal and ad creative.
PAGES OF CONTENT
Telling The Story
The Digital Experience
Capturing Life Onboard