Digitising Lindblad’s DNA
Live Site
Engagement
2019-2021
The Challenge
Lindblad Expeditions (NASDAQ: LIND) connect curious travellers with some of the most far-reaching cruises in the world – both geographically and spiritually. And with a hundred itineraries across seven continents, discovery is there for the taking.
They needed to optimise the guest experience through a long booking cycle, (often a year between reservation and arrival) to inspire conversion, engagement and loyalty.
To do so, we embarked on a multi-million dollar enterprise which included a teamwide co-location to New York as well as significant time spent with Sven Lindblad to capture the spirit and vision of the business, its heritage and founding principles.
The result was a fully synthesised CX map, flexible and iterative enough to adapt to the business year-on-year; a dynamic and interactive digital platform complete with over 10,000 refactored content pages; an on-board app to connect guests with dedicated National Geographic photographers and essential info; a B2B sales portal and ad creative.
![](/media/124hlxrc/screenshot-2023-08-18-at-121633.png?rmode=crop&width=1200)
![play](/Play.png)
100+
ITINERARIES
10,000
PAGES OF CONTENT
18+
MONTH PROJECT
![](/media/1azoppnv/antarctica_hle_0209_166-1.jpg?rmode=crop&rxy=0.44611528822055135%2C0.6043496618125522&width=1100&height=1365)
![Lindblad Expeditions website digital experience designs](/media/14gdwaus/linblad_digital-transformation_mockup_01-1.png?rmode=crop&width=1100&height=1365)
![](/media/1kwd0slj/screenshot-2023-08-18-at-121247.png?rmode=crop&width=1200)
![play](/Play.png)
![](/media/wmqeo1o0/linblad_digital-transformation_mockup-04-1.png?rmode=crop&rxy=0.8583959899749374%2C0.49476439790575916&width=1100&height=1365)
![Branding image from above of people standing on the bow of a ship wirth ice floating on the water and glaciers in the distance](/media/ocqiegz3/linblad_boat.png?rmode=crop&rxy=0.650375939849624%2C0.5629124830050923&width=1100&height=1365)
![](/media/zf0f3203/screenshot-2023-08-18-at-122019.png?rmode=crop&width=1200)
![play](/Play.png)
![](/media/fjfe3wil/linblad_digital-transformation_mockup-10-1.png?rmode=crop&width=1800&height=950)