Closing the gap between LaplandUK’s online and offline worlds
For LaplandUK, the most wonderful time of the year spans the full 365 days and all four seasons. Because half the joy lies in the anticipation, and the other half in the childlike wonder the festive season brings.
Like many parents, Mike and Alison Battle dreamt of extending their four boys’ wonder for as long as possible, weaving tales of a distant elven world with Father Christmas at its centre. And in 2007 – having never encountered a truly immersive festive experience for families to enjoy year after year – they took it upon themselves to bring that world to life.
Fifteen years later, LaplandUK has welcomed over one million guests and counting, with the likes of the Royal Family, Elton John and other global icons regularly in attendance and paying tribute to the mission. To further establish the magical world it has built in the minds of people globally, LaplandUK engaged Matter Of Form in 2022 to close the gap between physical and digital through a dynamic online experience, as detailed and unique as their offline one.
The challenge we set Matter of Form was not an easy one; to create a website that would beautifully present us whilst landing the charm of the Elven World and the importance of our purpose to ‘Honour Childhood Together’. We could not be more thrilled with the work and it has been a pleasure working alongside the team who were meticulous throughout every stage of the project.