Designing a New Wilderness to Last a Lifetime
Brought to life in Botswana 40 years ago, world leading conservation & hospitality company Wilderness has always been a pioneering force for lasting, positive impact — protecting over 2.3 million hectares of land across the globe, with aims to double that figure in the next decade.
Each camp is a beautiful extension of the landscape and community it calls home — combining utmost luxury with local culture. With views in abundance, intimate wildlife encounters on your doorstep, unwaveringly thoughtful service from their 3000-strong team and immersion in local cultures, communities and conservation activities, Wilderness’ hospitality is unrivalled.
Previously, their comms were exclusively B2B with experiences only bookable via travel advisors. To become more independent and solidify their status as leaders in their field, the brand wanted to reclaim a direct relationship with guests, bringing each and every Wilderness camp under one master brand with a strong, instantly recognisable visual identity.
In line with these ambitions, Matter Of Form was brought on to craft a distinctive, global, guest-centric brand coupled with a complete digital transformation and content and messaging strategy that will stand the test of time, distinguishing them as industry leaders who cut through the noise and cultivate a conscious community of diverse, adventurous clientele.
An Edgier Look & Feel, Same Story & Ethos
Raw Experiences, Refined Designs