A global transformation to position Belmond at the forefront of luxury travel.
Live Site
Engagement
2017 - Present
Awards Won
Drum Design Awards, Gold
Best Luxury Website, GWG Awards.
The Challenge
Established in 1976, Belmond has been a pioneering force in luxury travel for over 40 years, building a diverse portfolio of 60+ hotels, river cruises, train journeys and safaris for discerning global travellers.
With ambitious goals to double EBITDA through an aggressive acquisition strategy, the business needed to ensure digital operations were robust. As well as a consistent visual style, a thoughtful user experience was needed, to cater to multiple stakeholder needs and cover a number of different booking systems.
Most importantly, it was imperative to define what success meant – a particularly interesting measure was the need to convert customers in new parts of the product portfolio, cross-pollinating equity from the more famous brands the business had bought, (think: Copacabana Palace, Cipriani and Orient Express).


35+
sites launched across multiple languages
24%
Increase in digital revenue
05
Booking systems integrated (and you wouldn't know it)

A goldmine of story and insight.
