Faber Academy & Red Carnation Hotels win at The Good Web Guides
We are delighted to announce our work for Red Carnation Hotels’ Xigera Lodge and Faber Academy won awards at The Good Web Guides in the highly competitive travel and arts/culture industry categories.
The Good Web Guides celebrates the best that the web has to offer – in terms of design, user experience and digital prowess. We are honoured to be recognised for our client work and partnerships during a time which has highlighted the paramount importance of having a strong online presence to survive and thrive.
RCH partnered with us to develop a revitalised digital experience that would accurately reflect the brand ethos and celebrate the uniqueness of each hotel, with optimised journeys to improve navigation and entries into the conversion funnel.
Over 18 months, we launched 20 hotel websites including the Xigera Safari Lodge in South Africa. Amid its remarkable setting, Xigera’s design aesthetic is wholeheartedly dedicated to celebrating African art, design and creativity which is beautifully experienced both online and offline.
One of the judges, Lily Liebel (Creative Director of Entourage Collection) commented on the Red Carnation Hotel entry: “Xigera Safari Lodge’s website instantly got my attention; I absolutely love this website. The videography and colours are stunning, and this is
replicated on their Instagram page as well… The website is easy to use and also interesting to explore; I especially love the Art & Design section. This is not only a stunning company that I want to learn more about, but a visually stunning website as well.”
Diffusion Digital (part of Matter Of Form) relaunched Faber's online operation, as the publisher brings a new focus to its digital offering. We were responsible for the strategy, design, SEO, and web development for the new Faber.co.uk and their creative writing school Faberacademy.com.
Arabella Dymoke (Founder of GWG) noted Faber Academy’s excellent digital experience for budding writers - “With the desire for online learning taking off during the pandemic, the Faber Academy is the destination for aspiring authors, a trusted helping hand with experts behind it.”