Matter Of Form & FORM Commerce partner with Banham Security to deliver successful brand & digital transformation
For over 90 years, Banham has serviced London and the South East with trusted, high-quality security solutions.
Matter Of Form and FORM Commerce have worked in close partnership with Banham to refresh their brand, art direction and photoshoots, B2B & B2C eCommerce, and content strategy.
The 12-month brand revitalisation project has seen the agency ensure the heritage brand stays relevant in a technology-driven world. The launch marks the beginning in an exciting roadmap of growth, innovation and change.
Subsequent phases will see the teams relaunch their online key registration system and security products digitally, helping build on their position as one of the leaders in the security industry.
The new, exceptionally-crafted website showcases Banham’s elegance as a brand, whilst reinforcing their expertise and quality. The development team platformed the site on Magento Commerce for ease of trade and the flexibility to manage content with the CMS editor. Effortless navigation and a clear taxonomy structure serve to deliver intuitive, frictionless customer experience from the first click to enquiring.
Commenting on the launch, Lucie Banham was commented on the teams' dedication to quality and full-service approach.
“Working with the teams at Matter Of Form & FORM Commerce has been an absolute pleasure. It’s tough running a project that touches on so many parts of our business — spanning complex service design through to brand creative. It's been a fantastic journey for Banham, and the team has really helped us focus in on our strong USPs, what we do well and what we could do even better. We’re excited for the next phase.”
Matter Of Form Group CEO Anant Sharma added,
“Helping change how a business delivers across every touchpoint is what gets us up in the morning. We’ve had that opportunity with Banham - we couldn’t be more delighted with the result.
In a market where smart home tech will disrupt, it is important to give even the most functional products allure. I think our team has succeeded in this."
Since the launch in March, Banham have already seen a significant increase in customer enquiries and importantly, the updated brand image now reflects the long-standing reputation Banham had already established. Matter Of Form & FORM Commerce are thrilled with the outcome and very much look forward to future engagements with Banham Security.
About Banham Security
Banham Security is the largest supplier of security and fire systems in London and the South East. Founded in 1926 by William F. Banham, Banham proudly remains a family owned and run company, in its fourth generation.
Find a full list of products and services at www.banham.co.uk
For Press and Media enquiries, please contact Nimi Singh, B.Spoke Agency, nimi.singh@b-spokeagency.com
About Matter of Form Group
Established in 2018, the Matter Of Form Group is a collection of four award-winning agencies united and bound together by a common set of ideas and values centred around the mantra 'Make Change Effective'.
The group consists of Matter Of Form, FORM Commerce, Diffusion Digital and Experience Haus with clients spanning the retail, travel and hospitality, wellness, lifestyle, third sector, B2B sectors and beyond. Some of these brands include Aman Resorts, Belmond, Corbin and King, Mary Katrantzou, Monique Lhuillier, Shanghai Tang, Shangri-La, The Rug Company, UNICEF, World Economic Forum, Karen Millen, Breitling, Savitri Foundation, Joel Robuchon, Lindblad Expeditions, The School of Life & Thanos Hotel Group.
If you’d like to discuss how the Matter Of Form Group partner to provide strategic design and tech services, please get in touch via hello@matterofform.com to arrange a time to speak with our team of consultants or visit www.matterofform.com.
For Press and Media enquiries, please contact Emma Blackmore, Group Marketing Director: emma@matterofform.com.
