OFFICE wins ‘Best Fashion eCommerce’ at the eCommerce Awards 2020

Category: News
10 Nov 2020
Read time: 2 MIN
We are delighted to announce that our work for OFFICE won the 'Best Fashion eCommerce' category at the eCommerce Awards for Excellence 2020.
Written By
MOF Team
MOF Team

The prestigious awards are presented to the best online retailers, companies, agencies and campaigns the eCommerce industry has to offer - celebrating groundbreaking new work. We are honoured to win during a year which has highlighted the paramount importance of having a strong eCommerce experience to survive and thrive.


OFFICE is a leading-edge fashion footwear specialist, providing style conscious customers with innovative shoes to suit every occasion. Today they have over 160 stores globally, and an evolving eCommerce platform, helping them to earn their reputation as a fashion leader on the British high street, as well as aiding their continued growth across the globe. 


Matter Of Form worked with the company to reposition the brand with a more customer-centric brand strategy, delivering updated assets such as value proposition, mission, values and brand personality, and completely redesigning their eCommerce experience. 

OFFICE Website Experience 'Best Fashion eCommerce' Winner

Lorenzo Moretti, CEO, Office (now VP, Dr Martens) commented on the partnership with MOF, “We've worked with Matter Of Form for brand and content as well as complex UX, technology delivery and optimisation. They are wonderfully flexible, adapting their team and process to augment ours perfectly. Overall, they seem to have a perfect mix of left and right brain thinking.” 


Check out our award-winning work by visiting:


MOF were also delighted to be shortlisted in the following categories ‘Best Health & Beauty eCommerce’ for our client Tangle Teezer, ‘Best Home & Garden eCommerce’ for The Rug Company and overall for ‘Best Agency’.


If you’d like to discuss how Matter Of Form partner with companies to provide strategic design and tech services, please get in touch via to arrange a time to speak with our team of consultants or visit

MOF Team

Published by MOF Team

We are a London-based Brand & Experience Design Agency delivering second-to-none experiences for forward-thinking luxury brands with something to say.