Design What's Next
Why Kei 8E2gal GIE8 Unsplash

Automotive

1 Nov 2022

5 Min Read

Accelerating Modern Automotive Brands

Bentley. Rolls-Royce. Ferrari. Aston Martin. Porsche. Bugatti. Jaguar. Even license-less pedestrians know these names. The crème de la crème of luxury car manufacturers, all founded pre-1950s, well-established and well-loved. How can new automotive brands dial up their distinctiveness to compete when they can’t rely on heritage?

Aggregator Image Wide Campaign 2
Anchor Polestar
DLS Porsche
DYSON CAR
Image 4

Design

Tech & Innovation

Brand & CX

Retail

Automotive

Published by:

MOF Team

We are a design consultancy specialising in brand strategy, CX and digital innovation for timeless brands.