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Trends & Insights

1 Feb 2024

7 Min Read

The Future of Fragrance: 2024 Trends & Trajectories

Projected to reach 29.9bn USD by 2032, the luxury fragrance market is one of the most nuanced. As vital as meaning and narrative are to every luxury vertical, fragrance brands must be steeped in storytelling to connect with consumers. So how are perfumery’s pioneers concocting success in 2024 and beyond?

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MOF Team

We are a design consultancy specialising in brand strategy, CX and digital innovation for timeless brands.