
Trends & Insights
1 Feb 2024
7 Min Read
The Future of Fragrance: 2024 Trends & Trajectories
Projected to reach 29.9bn USD by 2032, the luxury fragrance market is one of the most nuanced. As vital as meaning and narrative are to every luxury vertical, fragrance brands must be steeped in storytelling to connect with consumers. So how are perfumery’s pioneers concocting success in 2024 and beyond?














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