Think about who will make up a reunion group: parents with young children, families with pets, grandparents, teenagers: ensure you cater for them by relaxing policies around children and pets, which will make your properties more bookable… and a lot of dogs happy that they don’t have to spend a week at the kennels. 🐶
The new nomads
With working remotely now the norm, it’s not surprising that 54% of travellers have stated that combining work with travel is now more appealing than it was pre-pandemic. And while remote, private locations are preferable for travellers in a post-Covid world, it’s vital that remote workers can access stable wifi and a place to work. A coworking space is a worthy investment.
As for staying connected: It’s always important to keep your customers informed, but with a considerable amount of uncertainty about travel safety and emerging law changes from country to country, travellers need to rely on experts to quickly relay the latest information to them. Once, going ‘off-grid’ was a luxury, but there is a legitimate need now to stay connected.
Positioning your brand as a trustworthy thought leader will help build confidence with your audience, and keep you top of mind when they’re booking their next trip.
Rebuilding trust in travel
The latest Abta research found just 32% of people were keen to visit a country they’d never been to before, down from 45% last year.
Even with the promise of a vaccine, it’ll take time for some to rebuild their trust in travel. Some are willing to go abroad, but they value familiarity over adventure: operators are responding by ramping up short-haul programmes to meet demand.
G Adventures EMEA managing director Brian Young said: “We’re bringing together some of Europe’s most loved destinations, which have traditionally been popular for package breaks, cruising or nightlife, and offering travellers the opportunity to see a completely different side to their favourite holiday spot.”
How can hoteliers create new experiences for guests familiar with the destination? Again, consider viewing the destination through the eyes of your guest and create experiences that show it in a new light.