30 January 2020 | MOF Team
Wow. Would never have foreseen quite how big Shopify would go. A pertinent theme at the moment to a lot of our eCommerce clients. Many are ‘downgrading’ to Shopify as a simple all in one hosted solution, whilst others are going enterprise, leaving a hole in the middle. But things will go off the charts if they start delivering managed fulfilment. It’s the best of Amazon and the best of Yoox without any of the bad bits in the middle. More from Vox here.
In these confessions from a direct-to-consumer brand, we hear the tales of the pros and woes of the Instagram checkout feature (currently in closed beta).
First WeWork, then Away. Some odd flip-flopping of a departing CEO followed by a quick return. I have personally always struggled to understand the value behind certain ‘unicorn’ brands. Yes, ‘lifestyle’. Sure. Yes (marginally) better design (is it?).
There is nothing technology-enabled or community-driven; nothing with enough differentiation (other than brand) to promote some of the value multiples mentioned. Though I guess its backstory does make a good case for the power of brand.
On this note, we sadly saw bed company, Warren Evans go bankrupt halfway through our project with them. And while we have high-end clients like Vispring in the space (we have some weird niche specialisms), powerful direct-to-consumer brands (Simba/Casper/Emma etc) disrupt the mid-market.
Though, much like Away, not all is dandy on the inside for Casper.
A sort of Scandinavian Patagonia story starting in hotdogs and furniture, a must-read interview with the brilliant Jesper Brodin, CEO of Ikea on a brand trying to solve a much bigger purpose that one might glean from its flatpack roots.
The Guardian takes a sincere PoV on our collective need to end the age of the individual. Starting with a bit of peace of mind, a bit of meditation, a bit of being in the moment, etc.
Nothing beats a bit of Jan reading like a good solid roundup. And sometimes, a bit of a retrospective does one better than the prolepsis that runs abound as the year kicks off.
That said, here are some predictions for the 2020s. One that I totally buy into.
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