July's Top Five Reads
Each month, Matter of Form’s founder and CEO, Anant, curates his favourite reads. This July, he’s been peering into the world’s meatless future, exploring why consistency of thought isn’t necessarily a positive trait – and we detect more than a hint of schadenfreude in a comprehensive list of the most spectacular product launch failures.
Our meatless future
The pace of change is really quite incredible when it comes to how and what we eat. Have a read of this fascinating piece that provides a pretty comprehensive overview of the state of the industry. Lab-grown synthetic meatballs, anyone?
WeWork and Uber fight against reality
An article by Tom Goodwin that really resonated with me this month. A great take on valuations, and the state of VC.
Why billionaire Jeff Bezos believes that the most powerful leaders are not decisive and unwavering, but prepared to admit when they were wrong. But who knows, maybe he’s changed his mind now.
What’s next for the agency model
Because agencies never talk about this. Ever. But it’s probably useful for clients too.
When corporate innovation goes a bit wrong
A classic tale of product development gone skew whiff, including protagonists such as Vanilla Coke, The Laserdisc and Google+.
Yes. I've ended with a listicle.
About Matter of Form Group
Established in 2018, the Matter Of Form Group is a collection of four award-winning agencies united and bound together by a common set of ideas and values centred around the mantra ‘Make Change Effective’.
The group consists of Matter Of Form, FORM Commerce, Diffusion Digital and Experience Haus with clients spanning the property and real estate, retail, travel and hospitality, wellness, lifestyle, third sector, B2B sectors and beyond. Some of these brands include Aman Resorts, Belmond, Cadogan Estates, Corbin and King, Landmark Properties, Mary Katrantzou, Monique Lhuillier, Shanghai Tang, Shangri-La, The Rug Company, UNICEF, World Economic Forum, Karen Millen, Breitling, Savitri Foundation, Joel Robuchon, Lindblad Expeditions, The Collective, The School of Life & Thanos Hotel Group.
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