
Brand & CX
1 Jun 2023
5 Min Read
Luxury Brand Experience: The Art of Attracting Increasingly Nuanced Audiences
Gone are the days of passive audiences, where each and every person could be neatly slotted into a one-dimensional persona. Unfortunately for luxury marketers and strategists everywhere, the ultra-high net-worth individual of the twenty-first century is not one person. Sharing a wealth bracket does not reconcile every other facet of identity into a singular figure. It’s never going to be that easy.
“If I would have asked people what they wanted, they would have said faster horses.”


Brand & CX