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Brand & CX

1 Jun 2023

5 Min Read

Luxury Brand Experience: The Art of Attracting Increasingly Nuanced Audiences

Gone are the days of passive audiences, where each and every person could be neatly slotted into a one-dimensional persona. Unfortunately for luxury marketers and strategists everywhere, the ultra-high net-worth individual of the twenty-first century is not one person. Sharing a wealth bracket does not reconcile every other facet of identity into a singular figure. It’s never going to be that easy.

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“If I would have asked people what they wanted, they would have said faster horses.”

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Tiktokfrancis

Brand & CX

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MOF Team

We are a design consultancy specialising in brand strategy, CX and digital innovation for timeless brands.