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Luxury Commentary

1 Mar 2024

7 Min Read

How Sport Is Carrying The Torch for Future Luxurians

MOF Strategist Louis Cardoe takes on the challenge of distilling the various strategies being used by luxury brands to break into the arena of sports. With luxury becoming the newest event for Paris 2024 thanks to LVMH's partnership, it seems the rest of the sector will follow suit.

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Luxury Commentary

Published by:

Louis Cardoe, Strategist