Matter Of Form launches 'Building Tomorrow. Today' at Fortnum & Mason

Category: News
26 Sep 2019
Read time: 3 MIN
We celebrated the launch of our latest publication ‘Building Tomorrow. Today’
Written By
MOF Team
MOF Team

Last Thursday, we celebrated the launch of our latest publication ‘Building Tomorrow. Today’ by hosting an exclusive breakfast for 40 leaders in the property and real estate industry at Fortnum & Mason.   

At Matter Of Form, we are fascinated by the multitude of shifts in how we live and work that will create significant opportunities for developers in upcoming years. ‘Building Tomorrow. Today’ looked to discuss the following drivers: urban-dwelling; younger, mobile workforce; lack of affordable housing; family dynamics; the sharing economy; untethered workforce; the wellness age; and the Fourth Industrial Revolution.

The morning was incredibly insightful. We were delighted to welcome experts in the field Bert Broadhead (Real Estate at Alteris and host of ‘Building Our Future’ podcast) and Chris Choa (Vice President at AECOM) for a dynamic panel discussion.

Bert & Chris explored the current tension in cities with the need to remain competitive globally by attracting the next generation of innovators and talent, whilst at the same time maintaining and taking care of their existing populations. The pair discussed how humans will continue to come closer, despite the common belief that people want to get away from busy city and urban lives. The cities that will thrive will have a network mindset to allow larger groups of people to connect and be together. This will spur innovation and further growth.

The discussion sparked fascination in all and led to an engaged Q&A session with the audience which included executives from KnightFrank, Gardiner & Theobald, Landsec, CT Group & Savills.

We would like to thank Bert & Chris for their brilliant contribution to our event and to the team at Fortnum & Mason’s for hosting us such a successful and productive morning!

If you wish to discuss any of the content in the Building Tomorrow, Today report or get our thoughts on how to put some of our insights into action, please get in touch via and we would be delighted to have a chat.


About Matter Of Form Group

Established in 2018, the Matter Of Form Group is a collection of four award-winning agencies united and bound together by a common set of ideas and values centred around the mantra ‘Make Change Effective’.

The group consists of Matter Of Form, FORM Commerce, Diffusion Digital and Experience Haus with clients spanning the property and real estate, retail, travel and hospitality, wellness, lifestyle, third sector, B2B sectors and beyond. Some of these brands include Aman Resorts, Belmond, Cadogan Estates, Corbin and King, Landmark Properties, Mary Katrantzou, Monique Lhuillier, Shanghai Tang, Shangri-La, The Rug Company, UNICEF, World Economic Forum, Karen Millen, Breitling, Savitri Foundation, Joel Robuchon, Lindblad Expeditions, The Collective, The School of Life & Thanos Hotel Group.

If you’d like to discuss how the Matter Of Form Group partner to provide strategic design and tech services, please get in touch via to arrange a time to speak with our team of consultants or visit Press and Media enquiries, please contact Emma Blackmore, Group Marketing Director:

MOF Team

Published by MOF Team

We are a London-based Brand & Experience Design Agency delivering second-to-none experiences for forward-thinking luxury brands with something to say.