May's Essential Reads

Category: News
20 May 2019
Read time: 1 MIN
MOFs CEO, Anant Sharma, curates his top five reads of May. From lifestyle gyms, to projects gone wrong, it's about pulling big punches this month.
Written By
MOF Team
MOF Team

Nike has developed a genius shoe size fit tool

What a brilliant use of AR. Nike has created a tool that allows you to take a photo of your feet, and provides you back the perfect shoe size. This has been on our radar this month with a number of projects and pitches for us in the footwear space. Have a gander on Wired.

How Equinox Gyms are capitalising on gym-as-a-lifestyle...

It’s just extraordinary how many people suddenly seem to be addicted to hitting the gym. That, combined with luxury becoming “a bit boring”, a “sea of sameness” and almost self-fulfillingly “old world’, made this article on their new lifestyle-orientated, high end hotel venture ring true to my heart.

When digital transformation goes wrong

An intriguing account of a series of digital transformation disasters, spanning Nike, BBC, Co-Op and Ford. Lots to learn from.

Or just schadenfreude?

For more dirt on our industry, Hertz are suing Accenture after their $35m dollar website revamp didn't work on mobile (plus had a 1.5-year delay). Ouch.

Obama’s former Design Director discusses the role of branding in politics

As the US hurtles towards its 2020 election, the nature of campaign design is undergoing a visible shift. A great interview that sheds light on the power of design in politics.

Wow Air falls apart and now it's bringing Iceland down with it.

The airline that turned tourism into Iceland's biggest cash cow has changed an economic growth projection of 1.8% to a 0.4% contraction. Bloomberg’s coverage provides a sobering perspective on the broader impact of the airline’s demise.

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MOF Team

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