Design What's Next
Natalie Grainger 8Ub5kfkwwkk Unsplash

Trends & Insights

1 Jan 2020

2 Min Read

The Rise of Wellness Tourism

Is it Gwyneth Paltrow and her Goop empire, single-handedly influencing us all to pursue a ‘cleaner’, more spiritual lifestyle?

Aggregator Image Wide Campaign 2

“"The growing trend toward ‘spiritual but not religious’ has spiked in recent years, surprisingly resonating with the very same demographic most likely to reject the notion of a god — liberal academics."”

Trends & Insights

Published by:

MOF Team

We are a design consultancy specialising in brand strategy, CX and digital innovation for timeless brands.