Matter Of Form Delivers Refreshed Brand Identity and Enhanced Members Platform for Leading Trends Intelligence Agency, Stylus.
We are proud to announce the launch of Stylus’ revamped members’ platform and brand identity following a MOF partnership spanning strategy development to service innovation.
Stylus is a highly respected online provider of cross industry consumer trends and insights that’s used by multinationals around the world. Calling on professionals from every sector to ‘see past the now’, it was vital our work championed that central sentiment.
With a desire to reevaluate how they deliver content and service, Stylus engaged our expertise in digital strategy development to elevate their high industry standing over the next decade and beyond.
Through a series of customer and stakeholder interviews, probing data research and internal/external category inspiration, we identified opportunities to innovate and methods to do so fast.
The result is a meticulously optimised site and members’ platform that balances the informational with the inspirational, features multiple moments to delight, easily discoverable content, sophisticated search and a personalised recommendation function.
Anant Sharma commented, "In my mind, Stylus delivers the best trends content out there. They are category leaders. It's been a privilege to work with them to redefine their core product, thinking not just about digital infrastructure, but also the content taxonomy, visual language, core journeys and functional toolkit that aids more effective research."
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