MOF delivers new brand identity and digital experience for The Buying Solution, Knight Frank’s independent buying consultancy.
The Buying Solution is a premium property buying agency, sourcing exceptional properties in London, the Home Counties and English countryside with 90% of their first viewings off-market.
With over 200 years of experience and an independent division of the international real estate consultancy Knight Frank. The Buying Solution has unrivalled access to the very best properties - giving their clients an advantage in the extremely competitive property market.
The Buying Solution needed a premium brand identity reflective of their clientele, bespoke approach, expertise and experience in high-end property. We delivered a new brand proposition after a deep-dive discovery phase and competitor analysis:
“In a market where off-market opportunities and impartiality are fundamentals for discerning buyers, The Buying Solution is the buying agency with +200yrs of collective property experience that not only opens doors others can’t, but consistently gives its clients the winning edge.”
In line with its proposition, the new visual identity and logo tastefully elevates the brand to the premium point in which it should naturally sit. The new consumer journey seamlessly weaves brand and educational content throughout to inform potential buyers of their expertise, and generate leads through their online enquiry form. We have also launched their Instagram to further educate, introduce their expert team and showcase the types of luxury properties they have unique access to.
Fred Moore, COO, Matter Of Form, commented on the launch ”We are delighted to launch the new brand identity and digital experience for The Buying Solution and Knight Frank. There could not be a more dedicated group of property professionals, and we are proud to have worked with them in a project that elevates their brand to the same levels of their exceptional service. This continues our long-standing relationship with Knight Frank that spans many years and work across multiple business areas.”
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