“There are some fascinating semiotic readings around the choice of timepiece for certain characters. A decision that is so often made with care and intention. Sometimes a character may be aware of their watch's meaning. For me, it's a little more interesting when filmmakers manage to generate a tension between intended and perceived meaning – in doing so, revealing a blind spot for their protagonist."”

“I started this programme when no one was really doing any kind of collaboration. Now everyone is doing it. – At the time it wasn’t necessarily a fight but it was certainly a challenge. very few of the decision-makers I was trying to convince to let me do this had never heard of the brands I was initially pitching as partners. Their nephews might have, but they didn’t. ”