To delight, to sell or to serve - steps to centralise modern marketing

Category: Views
24 Jul 2018
Read time: 1 MIN
To delight, to sell or to serve - steps to centralise modern marketing
Written By
MOF Team
MOF Team

In a world where every touchpoint in the guest experience has the power to change brand perceptions and where your product truly is your marketing, your messaging cannot run the risk of being disjointed.

This is the advice that Anant Sharma, CEO of Matter Of Form, shares in this months Boutique Hotel News, around the importance of brands delivering on three things - delight, commerce and service.

Continue reading the article in full and to see how you can best centralise your brands marketing.

 

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MOF Team

Published by MOF Team

We are a London-based Brand & Experience Design Agency delivering second-to-none experiences for forward-thinking luxury brands with something to say.