To delight, to sell or to serve - steps to centralise modern marketing

In a world where every touchpoint in the guest experience has the power to change brand perceptions and where your product truly is your marketing, your messaging cannot run the risk of being disjointed.

This is the advice that Anant Sharma, CEO of Matter Of Form, shares in this months Boutique Hotel News, around the importance of brands delivering on three things - delight, commerce and service.

Continue reading the article in full and to see how you can best centralise your brands marketing.

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