16 April 2019 | MOF Team
This month, it’s all about taking a step back and finding fresh perspective.
Glossy charts the trend toward holding companies supporting smaller brands with shared operations; in a time where returns, free shipping and exceptional customer service are mere table stakes.
On theme, have a read of BCG’s latest view on the evolution of fashion marketing.
A wonderful compendium of commonly-cited UX one liners. Which makes me feel a bit stupid, as I’m pretty sure I pull out that hackneyed Henry Ford quote. Constantly.
The maker of the documentary on Enron (love it), talks through his experience filming the Inventor, a documentary centred around Elizabeth Holmes and Theranos. The Silicon Valley company who fraudulently claimed to revolutionise blood tests…
Another related article (on frauds) here, in conversation with the lead designer for Fyre Festival, and his experience branding a scam.
Need more be said? If you haven’t already, check out the ring of fire. Wired cover the story behind the photo.
A brilliant little avocado analogy from Seth Godin, on how to live life a little better. Worth the one-minute read.