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Luxury Commentary

1 Jun 2024

10 Min Read

Luxury Wine & Spirits Investments: How Can Brands Cultivate Collectibility

Fine wine and rare spirits are an increasingly credible asset class, with a global market value in the billions. More than that, owning products of high calibre possesses an intoxicating quality unmatched by other kinds of capital — whether investors drink it or not.

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Luxury Commentary

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MOF Team

We are a design consultancy specialising in brand strategy, CX and digital innovation for timeless brands.