Beyond Borders: International Trends in Luxury Travel – A Webinar with TONG
Category:
Hospitality & Travel
14 Jun 2023
Read time: 2 MIN
Thank you to everyone who attended our Beyond Borders webinar with cross-cultural agency TONG on the international trends shaping luxury travel, placing specific focus on China’s post-lockdown traveller now that restrictions have lifted.
To kick off, MOF COO Fred Moore ran through several currents enlivening the international travel space, from maximalism and hedonistic hospitality to conscious and virtual tourism, before TONG Partner & Strategy Director Jenny Zhang broke down four drivers — revenge travel, reconnection, rebellion and escapism — pushing China’s surging travel sector.
A really insightful session, topped off with some great Q&A on things like the Gen Z/Alpha audience split and AI’s place in travel & hospitality.
Watch the full webinar below.
