22 January 2019 | MOF Team
In a newly created role focused on brand strategy and reinforcement across the organisations’ award-winning digital agencies.
In her role, Emma will manage the development and delivery of the group MarCom strategy. She will work closely with the Board of Directors and Commercial Director, to build innovative marketing opportunities which will further drive audience engagement across Matter Of Form’s portfolio of brands.
Prior to joining Matter of Form Group, Emma worked in New York for WPP strategic communications subsidiary, Richard Attias & Associates, and BritishAmerican Business. Most recently she moves from Gigstr, a Scandinavian tech startup focused on the gig economy, where she was Head of Partnerships Marketing.
Commenting on the appointment, Emma said: “I look forward to joining Matter Of Form Group at such an exciting time, as the company looks to expand into new markets, sectors and specialist practice areas. I’m thrilled to be working alongside a team of futurists and innovation enthusiasts to produce a rich and varied trends, thought leadership and events programme. Exploring the latest cultural trends, tech-developments and human behaviour to drive discussion and change that is truly effective is exactly what unites our four award-winning agencies.”
Anant Sharma, CEO of Matter Of Form Group, commented “We are delighted to welcome Emma to the team at this deeply exciting time for business. Using her energy, enthusiasm and expertise we will continue to drive forward our ideals and values to make change effective, broadening our promise to work with truly technology driven, craft-oriented brands for a new era of growth.”
Established in 2018, the Matter of Form Group is a collection of four award-winning agencies united and bound together by a common set of ideals and values centred around the mantra 'Make Change Effective'. The group consists of Matter Of Form, FORM Commerce, Diffusion Digital and Experience Haus with clients spanning the retail, travel and hospitality, wellness, lifestyle, third sector, B2B sectors and beyond.