Newly Appointed Fred Beatson-Hird Joins Matter Of Form as Group Commercial Director

Category: New Hire
09 Oct 2018
Read time: 1 MIN
Matter Of Form Group, has announced the appointment of Fred Beatson-Hird as Group Commercial Director.
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MOF Team
MOF Team

In a newly created role focused on growing revenue across the organisations' different award winning agency brands.

In his new role, Fred will manage the development and delivery of the international group commercial strategy - working closely with the Board of Directors, to enhance the capabilities, propositions and engagement models across Matter Of Form’s portfolio of brands, scale their existing commercial functions and identify new growth opportunities.

He moves from Inviqa, a UK based digital transformation consultancy, where he was Head of Business and Technology Solutions.

Commenting on the appointment, Fred said: “I’m really excited to be joining such a talented team and an organisation that prides itself on putting its people and clients first. As an independent player that has grown organically over the last eight years, Matter Of Form has done extremely well to build up such a strong portfolio of clients and flourish in some tough trading environments. I’m pleased to be joining them as they start their next chapter of success. Watch this space…”

Anant Sharma, CEO of Matter Of Form Group, commented “In the immediate term, we look forward to Fred developing deep-rooted partnerships with next generation technology platform providers and products, whether that be virtual reality, artificial intelligence or next-gen personalisation platforms. With his expertise, in the longer term, we are looking to expand into new markets, sectors and specialist practice areas. These aspects of Fred’s role will help us broaden our promise to work with truly technology driven, craft orientated brands for a new era of growth.”

Matter Of Form are an award winning brand and digital agency of around 50 strategists, experience designers, content producers and engineers; we work with brands who expect and deliver exceptional craftsmanship.

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MOF Team

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We are a London-based Brand & Experience Design Agency delivering second-to-none experiences for forward-thinking luxury brands with something to say.