Matter Of Form appoints Marcus Dunford as Design Director
Marcus joins MOF from The BIO Agency, where he lead their creative department and digital innovation working with some of the world’s most recognisable brands. These include an award-winning service innovation app for British Airways, an internal database platform for Savills, end-to-end service design for the iconic Greyhound buses in the USA and an AI Chatbot to help educate on antibiotic resistance for GSK UAE. Dunford has also worked with the likes of BT, Nissan and Co-operative Bank.
In his new role, Dunford will be working across all the agency’s accounts, joining a team of twelve designers and user experience specialists to deliver brand-led digital experiences across every touchpoint. He is also passionate about nurturing industry talent and developing the next generation of digital creatives, working with the Flipside Program to help young inner city adults from London build design skills and industry experience.
Anant Sharma, Founder & CEO, is delighted with the new appointment saying, “I am delighted to welcome Marcus to the agency. Our creative leadership team has tripled in the last six months and to have Marcus on board to join Nick Payne-Cook and our new Creative Director Becky Coyle gives us a unique blend of XD, creative acumen and innovation that make us a powerhouse to be reckoned with in 2022. Marcus is a deeply inspiring, hard-working and forward-thinking creative enthusiast who will bring a flair to our projects that will materially benefit our client base.”
On his new role, Marcus commented, “It's an exciting opportunity to join a super talented group of individuals that want to bring together transformation, innovation and crafted creativity to help prestigious clients deliver groundbreaking experiences. As a firm believer of memorable creativity underpinned by intuitiveness, Matter Of Form is the perfect agency to call home. I am thrilled to be working alongside progressive and proactive thinkers to build products and platforms that will become something our clients will be proud of.”
Marcus added “It's also an important goal of mine to help give back to society and use creative thinking to help important causes! Anything from using our expertise to help charities become more innovative, to looking at helping build avenues and platforms for budding creatives from a mixture of backgrounds to help break into our industry”
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