Matter Of Form Appoints Head of Influencer Marketing

Clay, who previously spent 5 years working for the luxury group, Richemont International Ltd; (owner of brands including Cartier, Montblanc, IWC etc.) joins MOF having spent the last 2 years heading up the UK business for an international specialist luxury brand influencer marketing agency.

Clay will oversee all influencer marketing activities across the agency’s extensive luxury client portfolio, as well as working to support the management team as they continue to pursue an ambitious growth strategy for the business.

Her appointment further extends MOF’s commitment to providing best in class specialist support for luxury brands across the digital landscape and complements the existing specialist brand strategy, UX, eCommerce and content development services.

Commenting on her appointment Clay said ‘I’m honoured to join an agency with such a strong commitment to digital innovation. MOF’s proven track record of utilising the latest digital approaches to transform and drive forward some of the world’s leading luxury brands within hospitality, the arts and luxury lifestyle is enviable and very much in line with my own ambitions. The impressive inhouse skill-sets at MOF also really compliment influencer marketing and allow me to develop campaigns which really deliver.’

The division was formally launched earlier this month with a private breakfast attended by 50 luxury marketing leaders from brands including Cartier, GAP, Harrods and Shiseido. Hosted at the exclusive gallery space of The New Craftsmen in Mayfair, the event featured a panel discussion with lifestyle influencers Shini Park and Mike Quyen who shared their insights on forging successful partnerships and how to maintain market authenticity. Read more on this event here.