05 June 2019 | MOF Team
This engagement follows Anna’s four-year tenure as Design Director of MOF.
Anna has experience in a wide range of disciplines from designing strategic and considered e-commerce and service design solutions, to playful illustrations and beautifully detailed interactive experiences and branding. She oversees a 15-strong design and UX team who have led on global brand and digital transformation projects, for leading brands like Belmond, Aman Resorts, Lindblad Expeditions, Office, Shanghai Tang, Yachting Partners International, The Rug Company and The New Craftsmen.
Anna has been nominated as one of the top 30 most influential women in digital by The Drum UK and is a regular judge of the Creativepool Awards. Her talent has helped MOF secure a number of awards including The Drum Agency Of The Year 2017 & 2018, The Drum Gold & Silver Winner 2018, Creativepool Agency of the Year 2017 eCommerce Awards Agency Of The Year and Campaign Best Places to Work 2018.
Commenting on the appointment, Anna said “I am honoured and humbled by this opportunity. This is an exciting time to grow with the company as it turns 10 this year and looks to expand into new markets, sectors and specialist practice areas. It’s a privilege to work alongside a team of individuals who are driven by an innovative spirit and truly go above and beyond. My team and I look forward to continue to have fun with ideas and challenge each other to design the best possible experience for our brands and their users.”
Fred Moore, COO of Matter Of Form Group, commented “We are unbelievably proud of Anna. Over the last four years she has proven herself time and time again; her creative output is exceptional and our clients agree. Anna truly embodies the values of MOF and what we stand for. Our CEO, Anant Sharma and I could not be more thrilled to invite her to join this partnership and her change in role from Design Director to Creative Director.”
At MOF we’re passionate about creating exceptional brand-led experiences that leverage our knowledge, design methodologies and the latest in what technology has to offer in terms of human interactions and business efficiencies.
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