November 2022
What The Luxe Episode 2: The Beauty of Places In Between with Sam Highley, Founder of All Roads North
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Throwing up a middle finger to conventional notions of luxury travel, All Roads North Founder Sam Highley joins Matter Of Form’s COO Fred Moore for the second episode of What The Luxe.
All Roads North is an unpretentious luxury travel company that custom designs unforgettable American road trips, because it’s not just where you travel, it’s how you travel.
Tune in as these two old friends tap into All Roads North’s ‘unpretentious luxury’ ethos, the many faces of the luxury road tripper and whether tech has the potential to displace the bespoke travel advisor.
You can to this episode What The Luxe on your preferred platform - have a listen here.
Here's a teaser of Episode 2 below...
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What The Luxe - Episode Two
Outline
(0.00) Introduction
(5.10) The Journey to All Roads North
(7.00) Misconceptions of America
(8.40) Founding All Roads North & Entering the Travel Industry
(11.00) The Beauty of Places In Between
(13.10) Defining ‘Unpretentious Luxury’
(17.00) Different International Travellers & Their Characteristics
(21.35) Technology & Innovation in Luxury Travel
(23.15) The Impact of VR, AR & The Metaverse
(26.15) Hopes for the Travel Sector
(28.30) Sequoia Parks Conservancy
(31.20) The Role of Travel in Society
(33.30) Hot Seat Questions
Episode 3, coming soon. Until then, give us your take on the changing landscape of luxury travel on Twitter using the hashtag #WhatTheLuxe, or you can find us on socials at @MatterOfForm.
Looking for strategy or design that goes beyond the banal? Get in touch at hello@matterofform.com and chat to one of our consultants.
