MOF Mic’d Up: Matter Of Form Launches ‘What The Luxe’ Podcast
From the flawed masterminds at the heart of Matter Of Form comes a new podcast series set on reframing luxury, for those who are equally sick of the word’s ironic ubiquity.
Throwing up a middle finger to conventional notions, Matter Of Form's CEO Anant Sharma and COO Fred Moore are debunking conventions and conducting (occasionally) gracious debate on what’s next for luxury with their strong–and mostly sound–opinions on the sector alongside an enviable line-up of industry leaders.
The first episode ‘Why I Hate The Word Luxury’ is a one-on-one between MOF co-founders dissecting Anant’s distaste for the term despite their line of work, complimented by some light-hearted jabs and the acknowledgement of a decidedly small audience. For now.
‘Luxury is at the forefront of innovation, leading lights in the pursuit to be ‘better’ – be that in sustainability, craftsmanship or design, and What The Luxe is all about exploring that.
It’s a forum to ask the individuals at the helm of these brands about their ambitions for the sectors they lead and how they are shaping what’s next to make the modern, conscious high net worth consumer tick.’ - Fred Moore.
Covering everything from the blanding phenomenon and eccentric brand ambassadors to NFTs and Anant’s hypothetical life as a full-time DJ, What The Luxe’s pilot will debunk and demystify those ‘WTF’ moments we all have when it comes to defining luxury.
Launching Monday 24th October on Apple Podcasts & Spotify. Stay tuned for more.
Matter Of Form is a leading Brand & Experience Design Consultancy architecting what’s next for luxury brands.