What The Luxe S2E4: Demystifying Digital IDs with Natasha Franck, Founder & CEO of EON
As the digitisation partner for world-leading brands like Pangaia, Mulberry, Coach, Chloé and many more, EON uses proprietary technology to make every product traceable, intelligent and valuable.
They sit at the intersection of the digital and physical worlds, bridging the gap to power all business needs and unlock new capabilities across the product lifecycle, from supply chain to sale, customer use to resale and recycling.
For the most part, in luxury, core value-adds like the designer’s story, inspirations, and reasons for crafting with certain materials are invisible when we’re just looking at the physical product. With digital IDs, Natasha explains, every element of the product has voice.
From sustainability credentials for products to perceived value benefits for brands, Natasha expertly demystifies the tech’s vast potential to revolutionise industries across luxury and take forward-thinking brands further into the future — all the while exuding such charm and drive around the work EON does.
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