What The Luxe S2E7: Don’t Hate The Player with Perla Bloom, Global Strategy Lead at Electronic Arts

Category: News
18 Oct 2023
Read time: 2 MIN
Despite being the world’s largest media category valued at $336 billion, the gaming sector is often overlooked by luxury with ‘innovation’ relegated to branded skins and avatars. The lacklustre performance of luxury brands in gaming spheres begged for a to-the-point conversation about its value. Enter Perla Bloom.
Written By
MOF Team
MOF Team

Perla joins Matter Of Form’s Head of Marketing Juliet Watkin-Rees for the first team-hosted episode of What The Luxe. As Global Strategy Lead at Electronic Arts, having worked across The Sims, Battlefield and more indie titles like Wild Hearts, Perla’s perfectly positioned to bridge the presumed chasm between the worlds of gaming and luxury.

Together, the two talk everything from narratives in and around gaming, widespread misconceptions and stereotypes to virtual reality, the metaverse and more – all underpinned by a call for brands to value players just as much as they value traditional media audiences.

Listen now wherever you get your podcasts. 

If you enjoyed this episode, make sure to hit follow & subscribe on your preferred platform to find out about new episodes the minute they drop.

MOF Team

Published by MOF Team

We are a London-based Brand & Experience Design Agency delivering second-to-none experiences for forward-thinking luxury brands with something to say.

Strategy & Insights
Tech & Innovation