What The Luxe S2E7: Don’t Hate The Player with Perla Bloom, Global Strategy Lead at Electronic Arts
Perla joins Matter Of Form’s Head of Marketing Juliet Watkin-Rees for the first team-hosted episode of What The Luxe. As Global Strategy Lead at Electronic Arts, having worked across The Sims, Battlefield and more indie titles like Wild Hearts, Perla’s perfectly positioned to bridge the presumed chasm between the worlds of gaming and luxury.
Together, the two talk everything from narratives in and around gaming, widespread misconceptions and stereotypes to virtual reality, the metaverse and more – all underpinned by a call for brands to value players just as much as they value traditional media audiences.
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