What The Luxe S3E1: Hype, Luxury & Street Culture with Streetwear Icon & Founder, Jeff Staple

Category: News
28 Nov 2023
Read time: 2 MIN
What The Luxe kicks off a third go-round with a three-way conversation on all things creativity, self-expression and street culture with streetwear icon, founder of his eponymous brand and creator of the Pigeon SB Dunk, Jeff Staple. 
Written By
MOF Team
MOF Team

Now into a third series, the What The Luxe team are old podcast pros by now… evidenced by a legendary opening episode with special guest Jeff Staple. 

Jeff has over 25 years of experience in streetwear design and another decade in street culture. Hailing from New Jersey originally, Jeff never planned to start his own brand. But in 1997, he walked out of a boutique in NYC with a 12-piece order of a silkscreen t-shirt design he’d printed at Parsons. Since then STAPLE has grown from strength to strength, and Jeff himself rapidly became a renowned figure and creative visionary in fashion and beyond, hosting his own podcast ‘Business of Hype’ and more recently publishing his book – Jeff Staple: Not Just Sneakers

Throughout the episode, What The Luxe host & MOF CEO Anant Sharma – who is joined by guest host and the studio’s resident sneakerhead Amit Patel, Creative Director of Experience Haus – get to know Jeff’s story; both his personal one and the tale of New York’s hiphop culture of the 80s and 90s. Digging into the details of the iconic STAPLE x Nike Dunk Pro Low SB "NYC Pigeon" which now sells on the aftermarket for around $40,000USD, the three talk about how the sneaker has become a luxury artefact; the fusion of high fashion and streetwear as well as concepts of ownership and originals in the context of web3 and blockchain.

Listen to all that and more right now wherever you get your podcasts.

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MOF Team

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