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What The Luxe S4E11: Designing Beyond Trends: Maria Grachvogel on Durable Luxury

1 May 20252 Min Read

In this episode, we sit down with Maria Grachvogel, the celebrated British fashion designer known for her distinctive approach to craft, creativity and conscious luxury. Maria shares her journey building a brand that has always prioritised artistic integrity, timeless design, and thoughtful production over fleeting trends.

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Spanning her early career, the evolution of her business, and her pioneering circular stock model, Maria offers a candid view on what it means to design sustainably without sacrificing soul. With host Fred Moore, the two explore how technology is reshaping creativity, why true luxury lies beyond price tags, and the challenges of staying timeless in a world addicted to speed.

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MOF Team

We are a design consultancy specialising in brand strategy, CX and digital innovation for timeless brands.