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1 Aug 2025

1 Min Read

What The Luxe S5E11: Building ROAR Africa: Founder and CEO Deborah Calmeyer on Conservation, Business and Market Strategy 

Growing up during Zimbabwe’s Bush War, Deborah Calmeyer moved to New York at 24 and built ROAR AFRICA from a side project to help her zoologist father into a leading luxury safari operator. Now she runs 200+ trips annually across a continent where geography comprehension and operational logistics challenge even seasoned travel companies.

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MOF Team

We are a design consultancy specialising in brand strategy, CX and digital innovation for timeless brands.