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1 Aug 2025

1 Min Read

What The Luxe S5E13: The Orient Express Method: Hugh Wahla on Trading Corporate Survival for Life Purpose

Hugh Wahla's story reads like a modern parable about the hidden costs of conventional success. After building Urban Outfitters' European empire and revitalising The Conran Shop as CEO, executive burnout and panic attacks revealed what he calls "survival disguised as achievement."

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MOF Team

We are a design consultancy specialising in brand strategy, CX and digital innovation for timeless brands.