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1 Sept 2025

1 Min Read

What The Luxe S5E18: The Anti-Buzzfeed: How Skift's Rafat Ali Built Media's Most Trusted Travel Voice

Rafat Ali has spent thirteen years building Skift into travel's most respected publication by prioritising original thinking over scale.

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MOF Team

We are a design consultancy specialising in brand strategy, CX and digital innovation for timeless brands.