Matter Of Form appointed by Ampersand Health as Digital Partner

Category: News
16 Oct 2020
Read time: 1 MIN
Matter Of Form is delighted to announce our appointment by Ampersand Health to provide cross service support to develop their revolutionary business.

Ampersand Health Ltd is a social impact focused company, dedicated to the research and development of personalised digital therapies for inflammatory conditions. Having already produced apps for Arthritis and Inflammatory Bowel Disease (IBD), Ampersand are a progressive player in digital therapeutics which bridge the gap between patients & doctors, offering a new channel of support to the NHS. 

In our long term partnership, MOF is working across Ampersand’s portfolio, and offering integrated support to develop their brand positioning, evolve their creative executions, improve UX functionality; across both their website and app touchpoints, and deliver long term digital marketing support via optimised SEO, PPC and social media. 

We are honoured to be collaborating with Ampersand in their venture to improve the quality, accessibility and cost effectiveness of care, which goes beyond just medical needs, and recognises the lifestyle support which is also so important to those who suffer with chronic conditions.  

Anant Sharma, Matter Of Form CEO commented on the appointment:

“In the current climate, we have all developed a new appreciation and interest in our healthcare systems, so we are excited to be using our expertise to drive forward such a visionary business, and explore the possibilities offered by digital to evolve healthcare.” 

Nader Alaghband, Founder of Ampersand Health added:

Traditionally - and perhaps reflecting the way that long term care is typically delivered - digital health companies have focused on "pathways" and "effectiveness" over patient experience and customer delight. Inevitably, the result is low engagement and high attrition. Working with MOF allows us to fuse best practices from industries that have cracked customer delight with our science-led approach to develop effective, engaging digital therapies for people with complex long term conditions.”

About Matter Of Form

At MOF we’re passionate about creating exceptional brand-led experiences that leverage our knowledge, design methodologies and the latest in what technology has to offer in terms of human interactions and business efficiencies.

If you’d like to discuss how Matter Of Form partner to provide strategic design and tech services, please get in touch via to arrange a time to speak with our team of consultants or visit

About Ampersand Health

Ampersand Health is a social purpose company, founded by doctors and patients to improve the health and happiness of people with long term inflammatory conditions.

The company is pioneering the development of behavioural and data-science based digital therapies for people with immune-mediated diseases like Crohn’s, Colitis, Arthritis and Psoriasis.

Ampersand Health is recognised in the Digital Health Global 100, and has won the HSJ Award, the NHS Ideas Lab, the NHS Hackfest and competitive grants from government and industry. The company was selected for PWC Scale Health and the NHS’s DigitalHealth. London accelerator.

Ampersand Health is also one of the 18 digital innovators currently supporting vulnerable people during the COVID-19 outbreak as part of the TechForce19 challenge.

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