Matter Of Form Brings Apes Hill Barbados To Life With New Campaign
Apes Hill Barbados isn’t your average golf resort. Set 1000ft above sea level at one of the most remarkable high points in the Caribbean, Apes Hill is all about unmatched golf and laidback living.
A long-term client of Matter Of Form, our work has ranged from crafting and refining the brand positioning and narrative to transforming the Barbadian resort's visual identity, digital experience and everything in between. Now we’re thrilled to launch the Apes Hill Barbados brand film, titled ‘The Round of Your Life’, alongside a collection of supporting assets from stills to mood films and more.
Before shooting, strategy workshops settled on central content goals including cementing the Apes Hill brand and identity, building anticipation, appealing to a diverse clientele and fostering community.
Created with our content production partners at Made By Stella, ‘The Round of Your Life’ centred on Apes Hill’s exclusive golf offering — not as a divisive, Dads-only experience, but as a vehicle for familial connection. Because while the golf is on another level, life at Apes Hill Barbados is always down-to-earth.
In tandem with Matter Of Form’s work, our sister agency Diffusion Digital joined the project as Apes Hill’s digital marketing partner, strategising and executing the output of the 360° campaign across Organic and Paid Social, Paid Search, Programmatic Ads and SEO.
During the campaign’s launch month, organic social results saw it reach 12,679 users and gain 15,292 impressions with an average engagement rate of 7.36%. Paid results raised the interaction rate to 30% and reached over 20,000 users with a 10% view completion.
“The campaign is a culmination of a two-year partnership that’s still ongoing; symbolic of deep brand work, dynamic experience design and a genuinely lovely relationship between ourselves and the Apes Hill Barbados team. It’s wonderful to see it all come to life with the film, and it shines a light on how fruitful an investment the Apes Hill offering is — they’re a community guests and residents want to be a part of for whole lifetimes. It’s true value, and I’m proud of the work we’ve done to highlight that.”
Bring your brand to life with nuanced content and spirit-driven campaigns, get in touch via firstname.lastname@example.org to speak to one of our consultants.