Borough Kitchen wins Food & Drink category at The Good Web Guide Awards 2019

Category: News
21 Nov 2019
Read time: 2 MIN
Borough Kitchen wins Food & Drink category at The Good Web Guide Awards 2019
Written By
MOF Team
MOF Team

We are delighted to announce our work for Borough Kitchen won the 'Food & Drink' category at The Good Web Guide Awards last night. The prestigious awards are presented to websites that demonstrate excellence in their field.


Opening its doors in 2013, Borough Kitchen has evolved to become one of the UK’s leading high-quality kitchenware stores. With quality over quantity as one of their core values, Borough Kitchen only stocks best-in-class products from global and lesser-known brands. 

Borough Kitchen approached MOF Group in 2018 to help with various technical, security and performance issues. With a large number of products and a  high amount of traffic, the site was not operating as it should and subsequently was either losing customers and sales or leaving the website or customer data at risk.

With the re-design, the infrastructure was optimised to achieve the best performance and security possible, without having to migrate the website to another hosting platform. This resulted in a stable web application that no longer failed under heavy traffic.

Following the resolution of the technical faults, MOF Group worked with Borough Kitchen to redesign the whole front-end of the website with the aim of improving user experience and in turn, increasing conversion. 



One of the judges, Alex Minchin (founder and MD of Zest Digital) commented: "Borough Kitchen is another example of exquisite web design that serves their user. The attention to detail is high, from photography to site structure. It's easy to find what you're looking for, and it's very hard not to stick around and buy. For this reason - delivering to their customers' needs. Their website is very clean and incredibly easy to use. Every part has been well designed and considered, and lots of thought has been put into making it a great user experience. The extra detail and finer details make this a worthy winner of the category for 2019."

Check out our award-winning work by visiting:

We’re so pleased to have been nominated for this award and very proud that our other entries The Collective (Property) and Wildsmith Skin (Beauty) were also shortlisted for the best that the web has to offer - in terms of design, user experience and digital prowess.

About MOF Group

Established in 2018, the MOF Group is a collection of four award-winning agencies united and bound together by a common set of ideas and values centred around the mantra ‘Make Change Effective’.

The group consists of Matter Of Form, FORM Commerce, Diffusion Digital and Experience Haus with clients spanning the property and real estate, retail, travel and hospitality, wellness, lifestyle, third sector, B2B sectors and beyond. Some of these brands include Aman Resorts, Belmond, Cadogan Estates, Corbin and King, Landmark Properties, Mary Katrantzou, Monique Lhuillier, Shanghai Tang, Shangri-La, The Rug Company, UNICEF, World Economic Forum, Karen Millen, Breitling, Savitri Foundation, Joel Robuchon, Lindblad Expeditions, The Collective, The School of Life & Thanos Hotel Group.

If you’d like to discuss how the MOF Group partner to provide strategic design and tech services, please get in touch via to arrange a time to speak with our team of consultants or visit

For press and media enquiries, please contact Emma Blackmore, Group Marketing Director:

MOF Team

Published by MOF Team

We are a London-based Brand & Experience Design Agency delivering second-to-none experiences for forward-thinking luxury brands with something to say.