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Matter Of Form appointed by D Maris Bay to architect 
and design their new online presence.

Situated in a celebrated conservation area in the Datça Peninsula, the prized Doğuş Group resort is a hidden paradise - one that strikes the perfect balance of nature and luxury...

We are delighted to announce our appointment by D Maris Bay (part of Doğuş Hospitality & Retail Group) to elevate their online brand identity through new art direction, colour palette, typography and tone of voice. We will be also transforming their online presence through a revitalised customer experience design. 

Founded in 1951, Doğuş Group is among the historically most successful conglomerates in Turkey and is taking firm steps towards becoming a global player. As a pioneer of change in Turkey, D Maris Bay is one of their most prized assets in the hospitality industry with its unrivalled location and guest experience - showcasing the level of excellence, customer satisfaction and quality service Doğuş prides itself on. 

D Maris Bay

The 'Silence Beach' at D Maris Bay

D Maris Bay is a secluded luxury resort immersed in nature on the Datça Peninsula in Southwest Turkey. Situated in a celebrated conservation area, the resort strikes the perfect balance of nature and luxury. D Maris Bay is designed and created for their guests utmost enjoyment, whatever their individual holiday ideals and needs may be, with their outstanding range of amenities and services.

The resort is home to a plethora of outdoor and indoor activities from sailing, tennis, yoga and hiking. It even has its very own berth and yacht club. Guests can also make the most of the resort’s luxury transportation services including helicopter transfers.

Beyond this, D Maris Bay has 159 rooms, a collection of 5 sandy private beaches and a selection of renowned fine dining outlets including the likes of Zuma, Nusret & Le Guérite restaurants - all offering unique entertainment and musical experiences. The resort is home to the unique Mytha Spa, offering a 360-degree approach to wellness with personalised treatments and pioneering techniques for rejuvenation. A vast offering worthy of recognition and an equally as elegant online presence to attract guests from all over the world.     

We are proud to be partnering with the D Maris Bay team, as they embark on a strategic repositioning from a resort to a “destination”. Matter Of Form will look to develop a fresh, distinct positioning to set them apart from their competition. We will deliver a new digital experience to tell the story of a guest’s stay, highlighting the versatile offering of experiences, the picturesque surroundings and the internationally renowned dining options. The site will translate the offline experience online, whilst ensuring the experience is optimised for international target market users through considered localisation. 

Anant Sharma, our Founder & CEO, commented on the appointment: "At MOF we have a passion for hospitality. One of the greatest joys of this specialism is the opportunity to work with organisations all over the world, thinking through how to better digitise their experience. Doğuş Group are Turkey’s largest private sector conglomerates, and have the momentum to do things differently. We are excited to embark on our partnership and further familiarise ourselves with the Turkish market through our work on D Maris Bay."

If you'd like to discuss how we partner with companies to provide strategic design and tech services, please get in touch via hello@matterofform.com to arrange a time to speak with our team of consultants.

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MOF Team

Published by MOF Team

We are a 60-person Experience Design Consultancy with soul. We help timeless brands design what’s next. STRATEGY + DESIGN + TECH + OPTIMISATION