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Product Close Up From Midjourney

Retail & Luxury Goods

4 Sept 2025

9 min read

Bottoms Up: Why Premium Alcohol Brands Must Rethink Relevance
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5 May 2025

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Mandarin Oriental Partners With Matter Of Form To Reimagine Brand Loyalty
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17 May 2024

2 min read

Matter Of Form Awarded in Campaign’s Best Places To Work 2024

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Matter Of Form And Fixation Take The Notting Hill Carnival Online

News

1 Sept 2020

1 Min Read

Matter Of Form and Fixation Take The Notting Hill Carnival Online

This year, for the first time in its 54 year history the Notting Hill Carnival was cancelled due to COVID-19.

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MOF Team

We are a design consultancy specialising in brand strategy, CX and digital innovation for timeless brands.

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