21 January 2020 | MOF Team
Knight Frank, founded in London in 1896, is one of the world's largest global property consultancies. Together with its New York affiliate, Newmark Knight Frank, the company spans a global network of 500 offices in 60 territories with more than 19,000 employees.
Knight Frank approached Matter Of Form to set up and manage an internal creative studio at its London head office that would enable them to transition from a roster of hundreds of agencies to a centralised in-house team. The solution needed to deliver multichannel projects and campaigns for digital, OOH and experiential at high velocity, without compromising on the exceptional quality that Knight Frank is known for.
MOF needed to take an authoritative and direct project management approach to establish clear priorities based on objective criteria. We quickly defined creative principles that would help manage subjective feedback across the partnership and create cohesive output across the business. Once seconded into the business, we began an internal hiring programme, inspiring cultural momentum for the marketing team and entirely reimagining the design process for the business.
MOF built an in-house creative studio from the ground up in three months, equipping the team with the processes and skills to produce exceptional design work in a fast-paced environment without compromising on quality. Since its launch in September 2019, design output has doubled.
Commenting on the partnership, Simon Leadbetter Group Head of Marketing, Communications & Digital for Knight Frank reflected on the team’s dedication to regenerating their internal process.
“Working with the team at Matter Of Form has been an absolute pleasure. Our specific business challenges were rigorously dissected and they helped us build a creative studio that has completely transformed the design process for the company. MOF delivered a solution that would deliver multichannel projects without compromising on quality. We very much look forward to our continued partnership.”
Matter Of Form's Head of Delivery, Adam Halawi, commented, “Knight Frank challenged us to help set up and manage an internal design studio while embedding all-new processes across the business within a matter of weeks. And we couldn’t be more pleased with the result, a doubling of the output, interactions across the business from the newest marketing exec all the way through to the Executive Leadership Team and a complete reimagination of what could be done helping the studio to deliver premium, market-leading design for a world-leading brand.”
At MOF we’re passionate about creating exceptional brand-led experiences that leverage our knowledge, design methodologies and the latest in what technology has to offer in terms of human interactions and business efficiencies.
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At Knight Frank, we build long-term relationships, which allow us to provide personalised, clear and considered advice on all areas of property in all key markets. We believe taking a personal approach is crucial when interacting with our clients, as it gives us a detailed understanding of how we can connect them with the perfect property, be it residential or commercial.
We believe that inspired teams naturally provide excellent and dedicated client service. Therefore, we’ve created a workplace where opinions are respected, everyone is invited to contribute to the success of our business and where excellence is rewarded. The result is that our people are more motivated, ensuring your experience with us is the best that it can be.
Headquartered in London, we have more than 500 offices across 60 territories and more than 19,000 people. We operate in locations where our clients need us to be, we provide a worldwide service that’s locally expert and globally informed – one that allows us to connect people and property, perfectly.